Hackable? – A podcast by McAfee
We got people to care about cybersecurity through rich storytelling that made the topic entertaining and relevant. They listened and came back for more.
Scope of Work
Hacks in pop culture meets Mythbusters and add some cybersecurity education. That was our forumula for "Hackable?" in order to entertain and educate the audience. From the show's branding to all of the assets to promote the show, we used a vibrant illustration style. Our show launch strategy focused on targeting podcast listeners of shows that had content that aligned with ours. Working with each show, we created custom promotional spots that helped communicate what "Hackable?" was all about.
DETAILS
Client
McAfee
Deliverables
- Concept Ideation
- Strategy
- Podcast Development
- Branding
- Website Design + Development
- Social Media
- Video/Motion
- Social
- Media Strategy
“When we brought the idea of a podcast to McAfee, we told them that this was our chance to really connect to the audience by entertaining them."
Supporting Website
To drive awareness and engagement, the podcast launched with an illustrated microsite. There, visitors can listen to each episode and explore additional behind the scenes content. The site even has hidden gems for curious superfans to find.
Visit Site
