Cafe Scene Illustration

Hackable? – A podcast by McAfee

We got people to care about cybersecurity through rich storytelling that made the topic entertaining and relevant. They listened and came back for more.

Scope of Work

Hacks in pop culture meets Mythbusters and add some cybersecurity education. That was our forumula for "Hackable?" in order to entertain and educate the audience. From the show's branding to all of the assets to promote the show, we used a vibrant illustration style. Our show launch strategy focused on targeting podcast listeners of shows that had content that aligned with ours. Working with each show, we created custom promotional spots that helped communicate what "Hackable?" was all about.

Client

McAfee

Deliverables

  • Concept Ideation
  • Strategy
  • Podcast Development
  • Branding
  • Website Design + Development
  • Social Media
  • Video/Motion
  • Social
  • Media Strategy
Hackable? Podcast Awards

This podcast is awesome. Can’t wait for episode 2.

This was my first podcast I ever listened to, and I actually really enjoyed this one.

Well done! It’s fun to listen to and I learned something helpful too.

I will definitely be watching out for more episodes from Hackable?

This podcast is awesome. Can’t wait for episode 2.

This was my first podcast I ever listened to, and I actually really enjoyed this one.

Well done! It’s fun to listen to and I learned something helpful too.

I will definitely be watching out for more episodes from Hackable?

I learned so much from this first episode.

Can’t wait for the next season.

Thank you for keeping us informed.

Makes me think twice about where I log into bank accounts!

I learned so much from this first episode.

Can’t wait for the next season.

Thank you for keeping us informed.

This show makes me re-consider my personal cyber security.

Best thing ever. Like Mythbusters, but somehow better.

I really enjoy the podcast, recommended to anyone who surfs the web.

I am becoming addicted to this podcast. Very informative. Thank you!

This show makes me re-consider my personal cyber security.

Best thing ever. Like Mythbusters, but somehow better.

I really enjoy the podcast, recommended to anyone who surfs the web.

I am becoming addicted to this podcast. Very informative. Thank you!

Love the topics, provides a lot of information. And the host keeps you entertained.

Really interesting subjects that are very informative!

Love the podcast! Great presentation and information in an easy to listen format.

Keep producing the podcast. I can't get enough of it.

Love the topics, provides a lot of information. And the host keeps you entertained.

Really interesting subjects that are very informative!

Love the podcast! Great presentation and information in an easy to listen format.

Keep producing the podcast. I can't get enough of it.

Most interesting podcast I've heard this year!

Really enjoyable. Love the demos.

Thought I was aware... but now I'm really aware. Worth the listen!

This show makes me re-consider my personal cyber security.

Most interesting podcast I've heard this year!

Really enjoyable. Love the demos.

Thought I was aware... but now I'm really aware. Worth the listen!

This show makes me re-consider my personal cyber security.

Hackable? on iTunes

“When we brought the idea of a podcast to McAfee, we told them that this was our chance to really connect to the audience by entertaining them."

  • 1.6+ M

    Total Downloads

  • 86k+

    Subscribers

  • #1

    In Apple's tech News Podcast Category for Over 5 Weeks

Hackable? Podcast Website

Supporting Website

To drive awareness and engagement, the podcast launched with an illustrated microsite. There, visitors can listen to each episode and explore additional behind the scenes content. The site even has hidden gems for curious superfans to find.

Visit Site
Coffee cup illustrationJacket pocket illustrationLaptop hacking illustrationKey fob illustrationWebcam illustrationVideo doorbell illustrationCelebrity red carpet illustrationSmartphone hacking illustrationSmart speaker hacking illustrationConnected toys illustration
Connected toys illustrationSmart speaker hacking illustrationSmartphone hacking illustrationCelebrity red carpet illustrationVideo doorbell illustrationWebcam illustrationKey fob illustrationLaptop hacking illustrationJacket pocket illustrationCoffee cup illustration