Cafe Scene Illustration

Hackable? – A podcast by McAfee

We got people to care about cybersecurity through rich storytelling that made the topic entertaining and relevant. They listened and came back for more.

Scope of Work

Hacks in pop culture meets Mythbusters and add some cybersecurity education. That was our forumula for "Hackable?" in order to entertain and educate the audience. From the show's branding to all of the assets to promote the show, we used a vibrant illustration style. Our show launch strategy focused on targeting podcast listeners of shows that had content that aligned with ours. Working with each show, we created custom promotional spots that helped communicate what "Hackable?" was all about.

Client

McAfee

Deliverables

  • Concept Ideation
  • Strategy
  • Podcast Development
  • Branding
  • Website Design + Development
  • Social Media
  • Video/Motion
  • Social
  • Media Strategy
Hackable? Podcast Awards
Hackable? on iTunes

“When we brought the idea of a podcast to McAfee, we told them that this was our chance to really connect to the audience by entertaining them."

  • 2.3+ M

    Total Downloads

  • 100k+

    Subscribers

  • #1

    In Apple's tech News Podcast Category for Over 5 Weeks

Hackable? Podcast Website

Supporting Website

To drive awareness and engagement, the podcast launched with an illustrated microsite. There, visitors can listen to each episode and explore additional behind the scenes content. The site even has hidden gems for curious superfans to find.

Visit Site
Coffee cup illustrationJacket pocket illustrationLaptop hacking illustrationKey fob illustrationWebcam illustrationVideo doorbell illustrationCelebrity red carpet illustrationSmartphone hacking illustrationSmart speaker hacking illustrationConnected toys illustration
Connected toys illustrationSmart speaker hacking illustrationSmartphone hacking illustrationCelebrity red carpet illustrationVideo doorbell illustrationWebcam illustrationKey fob illustrationLaptop hacking illustrationJacket pocket illustrationCoffee cup illustration
Next Up