After collaborating with stakeholders and immersing ourselves in the JobTarget brand, we solidified their positioning and messaging which involved themes of empathy, trustworthiness, reliability, and simplicity. Keeping these pillars in mind, we completely reimagined their web presence to better reflect the values of the company and the quality of products & services they provide. We introduced curved lines, subtle animations, and vector illustrations to humanize the brand and to give the visual identity a fresh, unique look.
During the wireframing process, we experimented with expanding the oval shapes found on the logo to see how it would balance with the site's content.
Because the practice of recruitment can be very technical, our main design goal was to humanize the technology and process behind the JobTarget platform. We created a variety of illustrated characters and elements to tell the story of the brand in a friendly, approachable, and memorable way. Subtle animations help bring these illustrations to life.
The friendly illustrations, impressive showcase of client logos and stats, and fluid layout of digestable content all reinforce the elements of the overall brand strategy, conveying trustworthiness, innovative thinking, and most imporant - simplicity.
Simple icons compliment the key values and benefits throughout the site and add a touch of personality to an otherwise standard list of content.