Having wireless peripherals, especially mice and keyboards offer the ultimate freedom in our digital world. The problem is, Logitech's LATAM audience has been slow to adopt wireless products. We learned from Nielsen Global Trust reseearch that 48% of LATAM consumers value real-life, relatable advertising. So we moved away from functional messaging to more emotional communication, encouraging consumers to feel the sense of freedom that comes with living life wirelessly.
To make the campaign feel fresh and dynamic, we designed a master creative that was comprised of product shots, typography, and lifestyle imagrey isolated on brand colors. This was placed in a grid system to convey multiple themes all in one single image.
We brought the grid system to life through video where different panels transitioned onto the canvas.
The master creative was adapted with other products and messaging. Here, we applied the design to a line of silent keyoards and mice with copy and lifestyle imagery that reinforced the benefits.