My Happy Space
Do you love where you work-from-home? Logitech Believes that everyone deserves a happy space. Somewhere you can shine. Find your flow. Feel your best. Where inspiration is never far away and distractions just don't exist.
Scope of Work
We helped Logitech develop, brand & launch “My Happy Space” - a highly relevant and emotional marketing campaign that inspired millions of people to bring happiness to their home workspace in the LATAM market. Our 360 approach spanned across awareness building to conversion, leveraging digital creative, social media, influencers, and physical touch points including retail partnership.
DETAILS
Client
Logitech
Deliverables
- Marketing strategy
- Campaign Strategy
- Campaign Creative
- In-store Merchandising
- Digital Video
- Banner Ads
- Landing Page Design
- Social Media
- Influencer Direction
Campaign Highlights
Sales surged 53% (versus pre period), resulting in a 23 ROAS
62.2M
Impressions
1.25M
Video Views (to-date)
458k
Clicks (to-date)
86k
Engagements (to-date)
63
Influencers
48
Retailers
50
Promotions / Placements
17.7M
Total Reach
0.7%
CTR (to-date)
The Problem
COVID-19 abruptly forced millions of people to change how and where they get their work done. Practically overnight, cubicles and conference rooms were replaced by kitchen tables and spare bedrooms. After a year into the pandemic, many have carved quiet corners and workspaces into their home or apartment, but these spaces aren’t quite right and are still treated as temporary.
Campaign Manifesto
“I work everywhere.
But I work best here.”
I can work anywhere at home. My kitchen table is near an outlet, the couch is comfortable, and there’s enough prints on my bedroom wall to look professional.
But here? Here is where I do my best work. This is the space I have carefully crafted to spark joy and maximize productivity. It is the space where I shine. Where I can find my flow and look my best. Where inspiration is never far away and distractions don’t exist.
Here is where I love to work
At Logitech, we believe that everyone can bring happiness to their home workspace.
We believe in the power of an emotional manifesto to set the tone of our campaigns.
Read more about our manifesto philosphy.
Master Creative
We developed the look and feel of the campaign to showcase the beauty of a personalized workspace accompanied by four categories of Logitech products - Trendy, Performance, Zen, and Healthy. While the aspiring spaces took center stage, we included relevant products that complimented each workspace.
In-Store Endcap
Endcaps were created with flip-book panels that displayed Logitech products in currated workspaces. Guests were invited to approach the endcap and flip through the panels to learn more about the products and get inspired by beautiful lifestyle imagery.
My Happy Space 2.0
To build on the incredible success of the campaign launch we created a second phase which included influencers, more content, and even more in-store incentives, including a super fun dance challenge and a sweepstakes offering the chance to win a dream home workspace.
