Storytelling Meets Sweepstakes
The scrolling site paired holiday storytelling with an easy-to-enter sweepstakes to keep users on-page and engaged.
The Adventures of Ted & Ned
With connected consumer electronics being one of the hottest holiday gifts to give, we created a digital experience that was a lighthearted way for McAfee to let people know they need to protect these devices and themselves.
Scope of Work
We designed and developed a microsite with a scrolling storyline featuring two elves that lived on "The Island of Hackable Toys", Ted and Ned. Ted took cybersecurity seriously. Ned did not. And their stories focused on what happened to them as a result. To drive social shares and traffic, the site featured shareable animated posts and a social sweepstakes with weekly prizes.
DETAILS
Client
McAfee
Deliverables
- Concept Ideation
- Website Design + Development
- Social Media
- Video/Motion
- Media Strategy
- Promotions
