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Irresistable

A Florida-based Italian Restaurant Needed captivating branding and marketing campaign, blending tradition with modern flair for irresistible allure

Scope of Work

Piesanos Stone Fired Pizza opened their first location in Gainesville Florida in 2009. When they came to us in 2023, they had grown to 11 locations across central and north Florida with plans to get to 30 by 2030. They had the food and operations sides of the business nailed—so two legs of the growth platform were in place. The missing piece was strong branding and marketing. We jumped in to bring clarity to the brand, and consistency and power to their marketing.

Client

Piesanos Stone Fired Pizza

Deliverables

  • Brand Strategy
  • Brand Guidelines
  • Website Updates
  • Email
  • Social
  • In-Store
  • TV
  • Radio
  • OOH
  • PR
  • SEM
  • Paid & Organic Media

The Challenge

While a relatively small regional brand, Piesanos had aggressive growth goals. They knew they needed to focus on their branding and marketing to support their ambitions, but they weren't sure what to do.

That's where we came in.

Brand Guidelines

Brand Guidelines We developed Piesanos’ brand guidelines, where we outlined a brand new mission, vision, values, messaging, and visual elements to remain consistent across all platforms.

Website Audits & Updates

We performed an audit to pinpoint areas for enhancement and optimization. We then updated each website section accordingly.

OOH Bilboards

Door Hangers

Banner Ads

  1. 2.5M impressions
  2. 29% increase in website sessions
  3. Increase in togo calls and location visits resulting in positive ROAS

:30 Commercial - “Irresistible”

We wrote, storyboarded, produced, shot, and edited a :30 second commercial that embodied the fresh presentation, unique cooking techniques, and warm atmosphere of the restaurant.

PR

We worked with PR partners to promote openings for new locations and spread the word across local markets.

Support behind the Bradenton and Tallahassee openings garnered enough earned media impressions that the campaigns paid for themselves.

Email

We created an email campaign with compelling content, targeted messaging, and strategic timing for maximum engagement and impact.

  • Improved open rate
  • Increase in CTR & dine-in visits

Social

We produced dozens of scroll-stopping social posts taken from a custom photo shoot and worked with local influencers to share the love of Piesanos across social media.

  1. Increased reach, visits,
    followers, and engagement on
    both Facebook and Instagram


Radio

The :30 TV commercial script was adapted to radio that appeared locally across key regions in Florida.

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Piesanos Stone Fired Pizza