For their 15th anniversary, Piesanos served up nostalgia, flavor, and a whole lotta cheese. Our bold, buzzworthy campaign made every bite—and every touchpoint—irresistible.
Scope of Work
To mark 15 years of being Florida’s go-to for craveable Italian, we cooked up a campaign as bold as a Quadruple Pepperoni. Piesanos’ anniversary celebration took over September with limited-time dishes that turned heads and taste buds—like a Lasagna Pizza (yes, really), a rich Ravioli + Prosciutto Marsala, and a cheeky throwback cocktail dubbed the ‘09 Cosmo.
We built buzz across the board: a branded landing page, owner (Joel Mills)-powered storytelling videos, free pizza giveaways (for 15 months, no less), and merch that gave Swifties a run for their tour tees. From social scrolls to in-store sips, this was more than a look back—it was a love letter to fans who’ve kept Piesanos irresistible since day one.
DETAILS
Client
Piesanos Stone Fired Pizza
Deliverables
- Promotion
- Advertising
- Website
- Social Media
- In-store
- Merchandising
Even with two hurricanes (Debbie and Helene) hitting Florida during the campaign (rude), Piesanos’ 15-Year Anniversary still brought the heat. Sales bounced back fast, interest stayed high, and the love kept rolling in.
Reached tens of thousands of fans and future fans
Saw big social engagement and hundreds of sweepstakes entries
Crowned 5 lucky winners with Free Pizza for 15 Months (yes, months!)
Gave away thousands of limited-edition cups
And dropped two tee shirt designs so cool, both staff and guests basically started their own Piesanos fan club
Storms came and went—but the hype stayed strong. This anniversary wasn’t just a celebration. It was a movement (with melted cheese on top).
