Play Never Ends

Play Never Ends

Scope of Work

The launch of the Logitech G435 Gaming Headset codenamed “Alice” represented the future of gaming peripherals, featuring a diverse cast of animated characters, vibrant colorways, and sustaininable materials. We supported this launch by designing eye-catching in-store displays, coordinating a successfull influenever campaign, and developing a highly effective media plan that targeted social gamers as well as parent purchasers.

Client

Logitech G

Deliverables

  • In-app Interactive Video Ads
  • Social Videos
  • Influencer Campaign Strategy
  • In-store Displays
  • Landing Page Design
  • Giphy Stickers

Campaign Highlights

  • 242M

    Impressions

  • 29M

    Video Views

  • 700k

    Clicks to landing page

  • 0.35%

    CTR

  • 500k

    Giphy Views

  • 30+

    Influencers

  • 60

    Retail Placements

  • $445k

    Sales

  • #1

    Best selling PC GamingHeadset at Mercado Libre)



Play Never Ends: InStore Display

In-Store Display

Play Never Ends: Landing Page

Landing Page

Play Never Ends: InStore Display

In-App Interactive Video

Play Never Ends: Landing Page

Giphy Stickers




Play Never Ends: InStore Display Play Never Ends: InStore Display

Social Video

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