Made With Love

A rising-star chef with a larger-than-life personality. A restaurant buzzing with energy. And food that lives up to the hype. All the ingredients for a website that's hotter than a wood-fired pizza straight out of the oven.

Scope of Work

It isn't often you're in a meeting with a new client and the excitement about the new website leads them to ask if we can take down the old site that day. While we didn't quite do that, a few weeks later we launched a new site that lives up to the amazing Fortina brand.

Spaghetti Fork.


Fortina Pizza


  • Website Design + Development

Fortina is the vision of chef & owner Christian Petroni, winner of season 14 of Food Network Star and Chopped to create straight forward Italian food cooked in wood ovens.

Banner image of Christian.

Before we started working together, Fortina was just one of our favorite restaurants. But when we got to know the man at the heart of Fortina we knew we had to capture his energy, genuineness, and creativity in the site. He's the real deal.

You can keep scrolling, or see the site for yourself.

Gif of the poletna table pour. Screenshot of the site landing page.
Slice of pziza
An orange accent shape. Gif of the poletna table pour.
An orange accent shape.

Dining at Fortina is anything but ordinary. That's why we used movement throughout the site to mimic the energy of the Fortina experience.

Screenshot showing the landing page on mobile. Screenshot of the menu on mobile.
Screenshot of the Yonkers location page.

While capturing the brand's unique personality, function never took a backseat. Information about locations, menus, and reservations was easy to navigate to.

Screenshot of the Catering & Parties page.
Close up shot of pepperoni pizza.

How do you create an admin for someone who only uses a phone?”

For a chef who is always on the move and whose presence at a location is a traffic-boosting occurence, we created PizzaBot. A text message automatically updates the website homepage with what location he is going to be at that evening.

Phone frame.

Merch Page

The site is fully integrated with Shopify, where guests can buy Fortina inspired items.

Screenshot of the merch page.

we even hid a soundboard of CP's voice

Christian shouting.
"Wanna know a secret?"
Christian in orange beanie.
"Pepino suracill ana parta scubari..."
Christian in black hat.
"One thing I do know..."

and paid homage to his favorite show.

Screenshot of the 404 page. Michael Scott: This is the worst!

Needless to say,
we had a blast making this site.

CP enjoyed it too.

Instagram story - Have you seen our new site? Instagram story - showing off new landing page. Instagram post - new Fortina site.

“I cannot tell you how excited I am to have a website I can truely be proud of.”

-Christian Petroni

  • 98

    google page speed score

  • 30%

    increase time on site