We conducted extensive research on competitors, developed mood imagery, and customer journey maps to solidify the strategy we implemented in the design phase.
Fresh from the Oven
Sally’s Apizza has been one of the “holy trinity” of pizza spots in New Haven since 1938. As they were looking to expand their legend across the country, they needed a website that balanced rich legacy with modern ambitions.
Scope of Work
Sally's Apizza was acquired in late 2017 with the vision of bringing their legendary pizza to everyone. New locations are starting to open with a refreshed brand, an elevated restaurant design, and a broadened menu featuring their famous apizza at the core. Sally's selected us to redesign and develop their website to reflect the evolution of their brand, while also having the flexibility to support their expansion plans. As huge fans, we were honored to be chosen to be a part of their growth journey.
DETAILS
Client
Sally's Apizza
Deliverables
- Website Design & Development
We conducted extensive research on competitors, developed mood imagery, and customer journey maps to solidify the strategy we implemented in the design phase.
A Slice of Perfection
The final design focuses on organic textures, location ambiance, and essential apizza making elements unique to Sally’s that ignite all of the senses, sparks guests’ curiosity, and showcases the devotion to every detail.
A Flexible, Robust Backend
We designed the website so that the Sally’s team has the flexibility to make edits on the fly in the custom built Admin when new menu items and locations become available.
Preserving Sally’s Legacy
We couldn’t forget about the OG’s. We paid homage to the past as the brand looks to build the future, and we showcase all of the memories and experiences in a sleek, modern way.