Our launch concept positioned CorelDRAW’s 2019 Graphics Suite as an intuitive toolbox built to deliver a seamless workflow for Mac creators. We used familiar Mac graphical elements and simple typography to make the exciting announcement that Mac designers are no longer constrained by limited choice in software. In addition to developing master creative, we delivered digital assets, campaign guidelines, and a video that inspires designers to unleash their creativity.
After an agency-wide kickoff, we split up into smaller brainstorming teams to begin ideating launch campaign concepts. Each team explored unique ideas before we converged as an agency to identify common threads and ideas that could move the needle.
To help CorelDRAW visualize how each concept could come to life, each pitched campaign included a visual exploration that combined mood imagery with CorelDRAW user artwork and custom creative from our designers.
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Of the pitched concepts, the client was most excited by the concept that gave their audience a window into the world of real CorelDRAW artists. A Mac monitor sits on a solid background, with real user artwork exploding off the screen to show the limitless creativity and productivity unlocked by the Mac-first software.
To fuel sales at launch, we created engaging digital assets promoting a free trial that drove traffic to a product landing page.
We created extensible campaign guidelines to ensure that all launch assets were consistent with master creative and remained on-brand.