SUMMER’S BACK / A SMASHING RETURN

SUMMER’S BACK / A SMASHING RETURN

Scope of Work

By the summer of 2021, people were ready to return to a sense of normalcy. To safety see friends again and experience the joy of dining out. We designed a campaign for Uncle Julio’s that captured this moment and showcased fresh menu items that were perfect for their outdoor patio, as well as celebrating the return of a classic - the one of a kind Chocolate Piñata.

Client

Uncle Julio's

Deliverables

  • Manifesto copy
  • Print assets
  • Landing Pages
  • Email
  • Social
  • Paid Media
  • CTV
  • Sweepstakes

Campaign Highlights


PAID MEDIA RESULTS

  • $483K

    Media Spend

  • 28.33MM

    Impressions

  • 104K

    Clicks

  • $4.63

    CPC

  • $17.10

    CPM

  • 28K

    Est. Store Visits

YELP RESULTS

  • $30,850

    Media Spend

  • 3.9MM

    Impressions

  • 28,747

    Clicks

  • 0.73%

    Avg. CTR

  • $1.07

    AVG. CPC

Screenshot of the Yonkers location page.

Summer’s Back Manifesto

Screenshot of the Catering & Parties page.
Screenshot of the Yonkers location page.

A Smashing Return Manifesto

Screenshot of the Catering & Parties page.
Screenshot of the Yonkers location page. Screenshot of the Catering & Parties page.

Signage and Tablecards

Screenshot of the Yonkers location page. Screenshot of the Catering & Parties page.

Landing Pages




Video


Emails

Yelp

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