The Art of the Craft
Westcott’s innovative crafting products are superior to others in space. They needed a partner that could show DIYers and the craft community all the possibilities unlocked by their products.
Scope of Work
We rallied makers and "Creativators" with integrated campaigns that included digital, social, tv, radio, and PR. The campaigns highlighted novel use cases for their new innovative line of hot glue guns and pens, as well as their top-of-the-line scissors. This helped creators see that these lines of products are made specifically to meet their needs.
DETAILS
Client
Westcott
Deliverables
- Concept Ideation
- Website Design + Development
- Social Media
- Video/Motion
- Media Strategy
- Promotions
Crafted Website Design
To give the website a “handcrafted” look and feel, we utilized stop-motion design elements and animated crafts coming together.
Inspiring Social
Social posts highlighted intricate crafts that could now be created with each new tool. From Father’s Day to the holidays, Wescott inspired “creativators” to push their creativity even further.
Cut to the Features
This animated product video was created to showcase the features of Westcott’s Titanium Bonded Scissors, while also demonstrating the product's place within their entire line of America’s favorite scissors.
Bag or Workstation?
Created for Westcott’s Craft Storage Bag, this stop-motion video highlights its features and versatility — it can hold all your supplies and double as a workstation.