Social Media News: Facebook Mimics Shazam, Twitter Nielsen Targeting, & Facebook International Video Ads and Metrics

Happy Friday and welcome back. This is what went down this week in social media news. Enjoy!

Facebook now has an audio-matching feature (similar to the Shazam app) that recognizes the song, TV show, or movie that is on TV by using your phone’s microphone. You can then choose to add the song, show, or movie to your status update. If you share a status update while using the audio icon feature, your friends will be able to see a 30-second preview of the song. With TV shows, the story will be highlighted with the specific season and episode you are watching, allowing your friends to join in on conversations without spoiling episodes that have yet to be seen. Source

Twitter Nielsen targeting

Nielsen Twitter has now added demographic insights to the Nielsen Twitter TV Ratings (NTTR) allowing marketers to measure the impact of Twitter TV conversation. Gender and age data is now available for both the activity and reach of a given program. Since Twitter does not require users to provide demographic information upon sign up, the NTTR uses privacy protective modeled approaches to measuring the demographics. These models determine demographics through analyzing information shared publicly on Twitter, such as name, accounts followed, and profile text. The demographic categories are attributed on an anonymous basis with a required minimum group size to maintain privacy. Source

Facebook international video ads and metrics

Facebook has rolled out Premium Video Ads in the News Feed for Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. These Premium Video Ads are a new way to drive branding awareness on Facebook. As users scroll through their news feed on desktop and mobile, a 15- second video will automatically play for the user. If the user taps on the video ad, then it will show full screen with sound. Along with Premium Video Ads, Facebook is rolling out new video metrics in the Page Insights and Ads Reporting for all videos paid and organic that is uploaded directly to Facebook. These new metrics will allow advertisers to see information like video views, unique views, and the average duration of video and audience retention. Source

Thanks for stopping by and check in with me next Friday for the newest updates in social media news.

Previous Social Media News Posts: