Social Media News: Vine New Desktop Design, Snapchat video chat, & Instagram brand handbook

Welcome back everyone. I have a few updates for you today. Check them out.

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New look for Vine desktop

Vine launched a desktop version for exploring new videos. The explore page features channels like “places” and “animals” along with trending tags and popular now which are very similar to the mobile app. Vine has added new sections that feature hand-curated content making it easier to explore new videos and find accounts to follow. The desktop version allows users to explore without being signed in. Once signed in, you will be able to view videos in TV mode. Lastly, Vine has added a new powerful search bar that allows the user to search by person, tag or location. Source

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Snapchat announces Video Chat

Snapchat understands the importance of conversations and has learned that users feel better when it’s visual. Snapchat launches you directly to the camera upon upload, helping you capture the moment immediately, but Snapchat felt like something was missing from the conversation: presence. Therefore, Snapchat announced its new feature Video Chat. Video Chat allows users to know when friends are able to chat. Users can swipe right on a friend’s name which enters those users in a Snapchat inbox to start a conversation. When both users are available to chat, Snapchat will notify the user. The users can simply press and hold to share live video and chat face to face. When the users leave the chat screen, messages from both users will be cleared, but you will have the ability to tap or screenshot anything that needs to be saved such as an address or shopping list. Source

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Instagram announces handbook for businesses

Instagram published its’ first series of blog posts that are aimed to help marketers showcase their best creative work on Instagram called The Instagram Handbook for Brands. The handbook showcases eleven brands on Instagram that have extremely engaging content, showcasing their unique identities and values and bringing them to life through photos with a focus on their communities. The handbook also includes Instagram’s brand values, ten popular hashtags used within the Instagram community, and tips to start being more creative with your brand on Instagram. Source

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Check in next week to see what updates are happening in the world of social media!

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