Podcasting
At Response, we see podcasting as a big opportunity for brands in 2 arenas -
One, as part of their content marketing strategy and plan, as branded podcasts allow for longer format content that can intimately connect consumers with brands.
And, two, as part of the advertising strategy and plan. When in-podcast advertising is done right, it is less like "advertising" and more like great content that listeners want to hear.
- Carolyn Walker, CEO / MANAGING PARTNER
Tips We Shared At Podfest Global Summit 2021
We had a blast presenting at Podfest Global Summit, dishing out four big secrets from making Hackable?, a branded podcast smash hit. Here they are: carve out your own quirky corner, call in the pros when needed, keep the creative juices flowing, and shout about your show from every rooftop. Missed the event? Don’t worry—you can catch all the action right here!
Start WatchingPodcasting Essentials
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast.
Read Article
Podcast Marketing Made Simple
There are essentially two different podcast marketing strategies. Both of these options require different tactics and even yield various results. Keep reading to learn which tactic is ideal for your brand.
Read Article
Brand Building with Podcasts
Branded podcasts are a great way to foster a deeper engagement with your audience. If done right, each episode will allow you to entertain your listeners with long form content covering topics highly related to your brand.
Read Article
3 Incredibly Creative Ways To Promote A Branded Podcast
With promotional budgets dwindling behind our hit podcast Hackable?, we had to get creative on how to continue to promote the show and build listenership.
Read Article
Our CEO Carolyn Walker Is Speaking At The Podcast Business Summit
The Summit explores the latest developments in the podcasting space and what is on the horizon in 2019.
Read Article
Ad Age Recognizes Response With Silver “Digital Campaign Of The Year” Award
Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.
Read Article
10 Top Tips for Creating a Successful Branded Podcast
Response Marketing's Carolyn Walker on what she learned from launching McAfee's original podcast Hackable?
Read Article
LISTEN: Podcast Marketing for every Buyer (feat. Carolyn Walker)
Live host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. This panel explores and untangles how podcasting serves marketers of all types.
