Podcasting
At Response, we see podcasting as a big opportunity for brands in 2 arenas -
One, as part of their content marketing strategy and plan, as branded podcasts allow for longer format content that can intimately connect consumers with brands.
And, two, as part of the advertising strategy and plan. When in-podcast advertising is done right, it is less like "advertising" and more like great content that listeners want to hear.
- Carolyn Walker, CEO / MANAGING PARTNER
Podcasting Essentials
It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast.
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Tips We Shared At Podfest Global Summit 2021
This is more than just a conference. It is a gathering of the massively diverse and passionate podcasting community.
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Podcast Marketing Made Simple
There are essentially two different podcast marketing strategies. Both of these options require different tactics and even yield various results. Keep reading to learn which tactic is ideal for your brand.
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Brand Building with Podcasts
Branded podcasts are a great way to foster a deeper engagement with your audience. If done right, each episode will allow you to entertain your listeners with long form content covering topics highly related to your brand.
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3 Incredibly Creative Ways To Promote A Branded Podcast
With promotional budgets dwindling behind our hit podcast Hackable?, we had to get creative on how to continue to promote the show and build listenership.
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Our CEO Carolyn Walker Is Speaking At The Podcast Business Summit
The Summit explores the latest developments in the podcasting space and what is on the horizon in 2019.
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Ad Age Recognizes Response With Silver “Digital Campaign Of The Year” Award
Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.
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10 Top Tips for Creating a Successful Branded Podcast
Response Marketing's Carolyn Walker on what she learned from launching McAfee's original podcast Hackable?
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LISTEN: Podcast Marketing for every Buyer (feat. Carolyn Walker)
Live host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. This panel explores and untangles how podcasting serves marketers of all types.
