Podcasting

Response Podcast

Quotetation Marks At Response, we see podcasting as a big opportunity for brands in 2 arenas -

One, as part of their content marketing strategy and plan, as branded podcasts allow for longer format content that can intimately connect consumers with brands.

And, two, as part of the advertising strategy and plan. When in-podcast advertising is done right, it is less like "advertising" and more like great content that listeners want to hear.

- Carolyn Walker, CEO / MANAGING PARTNER

Case Studies

McAfee Hackable Case Study

Hackable?
An Original Podcast From Mcafee

Setting the standard for branded content

View Case Study

Work

Articles

Are You Considering Your Restaurant Guests’ Comfort In Your Marketing?

3 Incredibly Creative Ways To Promote A Branded Podcast

With promotional budgets dwindling behind our hit podcast Hackable?, we had to get creative on how to continue to promote the show and build listenership.

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Functional Versus Emotional Descriptions In Restaurant Menus

Our CEO Carolyn Walker Is Speaking At The Podcast Business Summit

The Summit explores the latest developments in the podcasting space and what is on the horizon in 2019.

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9 Key Truths To Successful Restaurant Marketing

Ad Age Recognizes Response With Silver “Digital Campaign Of The Year” Award

Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.

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Functional Versus Emotional Descriptions In Restaurant Menus

10 Top Tips for Creating a Successful Branded Podcast

Response Marketing's Carolyn Walker on what she learned from launching McAfee's original podcast Hackable?

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RAIN Business Summit

LISTEN: Podcast Marketing for every Buyer (feat. Carolyn Walker)

Live host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. This panel explores and untangles how podcasting serves marketers of all types.

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Curious about the power of podcasting for your brand?

We'd love to collaborate

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