At Response, we see podcasting as a big opportunity for brands in 2 arenas -
One, as part of their content marketing strategy and plan, as branded podcasts allow for longer format content that can intimately connect consumers with brands.
And, two, as part of the advertising strategy and plan. When in-podcast advertising is done right, it is less like "advertising" and more like great content that listeners want to hear.
- Carolyn Walker, CEO / MANAGING PARTNER
Setting the standard for branded contentView Case Study
With promotional budgets dwindling behind our hit podcast Hackable?, we had to get creative on how to continue to promote the show and build listenership.Read Article
The Summit explores the latest developments in the podcasting space and what is on the horizon in 2019.Read Article
Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.Read Article
Response Marketing's Carolyn Walker on what she learned from launching McAfee's original podcast Hackable?Read Article
Live host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. This panel explores and untangles how podcasting serves marketers of all types.