Building Products
and Services
As the number of B2B and B2C options for building and home market continue to multiply at a dizzying pace, it's more important than ever for brands to be relevant and differentiated.
While innovations like increased energy effeciency and IoT devices & sensors are important, that's not where differentiation starts. It starts with who you are as a company or brand. What your purpose is. The genuine, compelling answer to why the company or brand exists.
- Carolyn Walker, CEO / MANAGING PARTNER
Creating And Building A Global Service Brand
Coming from a company that is steeped in product development, innovation and execution, building up the service side of their business required more than a little attention– they needed a full on commitment starting with creating a brand.
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Marketing Tool Brands: It's A Strong Remodeling Market. Seek Insights. Get Aggressive.
The remodeling market has bounced back faster and stronger than housing starts, which naturally drives a rebound for tool brands.
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Part 1: Achieving Marketing Harmony
DEWALT®, a global leader in the world of tools, was ready to launch their new ToughSystem® Music. To help promote this launch, DEWALT challenged us to create an integrated campaign that would generate sales and interest in the product.
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Durable Goods Marketing & Messaging
Reaching your audience begins by understanding the value the customer receives from using your product. Without this, how will you know what messaging, marketing and media tactics will work best?
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