As the number of B2B and B2C options for building and home market continue to multiply at a dizzying pace, it's more important than ever for brands to be relevant and differentiated.
While innovations like increased energy effeciency and IoT devices & sensors are important, that's not where differentiation starts. It starts with who you are as a company or brand. What your purpose is. The genuine, compelling answer to why the company or brand exists.
- Carolyn Walker, CEO / MANAGING PARTNER
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