Restaurants
Marketing certainly plays a role in attracting more guests, but it should not be seen as the savior - rather as the amplifier.
From my early days as Marketing Manager at Darden Restaurants to EVP Marketing at Sandella’s and now CEO of an advertising agency with a focus on restaurant brands, one of the biggest challenges many brands continue to face is the intense competition for guests.
But marketing alone isn’t enough to succeed. When restaurants invest in great food, service, atmosphere, and operations, and then add a layer of innovative marketing - that’s when the real magic happens.”
- Carolyn Walker, CEO / MANAGING PARTNER
Case Study: Creating a Virtual Restaurant Brand for the Bold
Uptick in traffic & average check amount
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Driving More Traffic with an Unconventional Dessert Smashes All Records
Uptick in traffic & average check amount
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Serving Up 2025: The Top 5 Trends Transforming Restaurant Marketing
Get a taste of 2025’s hottest restaurant marketing trends. Think AI that knows your cravings before you do and dining experiences as personal as your playlists. Hungry for more? Click through to stay ahead of the game!
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What restaurant brands can learn from Chipotle’s success
While Chipotle is not our client, it is clear that they are in good hands. Chipotle started 30 years ago as a basic burrito restaurant near the University of Denver in 1993. As of August 16, 2023 there are 3,236 Chipotle restaurants in the United States. Their core audience is college students and younger millennial professionals aged 18 – 30. This audience doesn’t just like Chipotle, they adore the brand and are massively loyal to it.
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Great Hospitality Creates Great Brands
Providing great hospitality can create memorable experiences that lead to restaurant brands generating loyalty from customers.
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The Forgotten Ones: Why This Audience Should Be Prioritized For Building Restaurant Brands
Restaurant brand marketers often overlook the internal audience. We share five strategies for internal branding success.
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Uncle Julio's Punches Above Their Weight
Our relationship with Uncle Julio's started back in 2014. We delivered a fully integrated campaign (using a combination of radio, outdoor, and digital) that turned the trend in DFW around. It was a remarkable success that solidified our relationship.
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Does Your Brand Have A Soundtrack?
Music can be a great tool for helping in your brand identity building efforts. Here are some ways you can use music in your branding.
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Savage Burrito: Naming & Web
In the midst of the pandemic, Uncle Julio’s Restaurant Group saw the opportunity to develop a virtual, delivery-only brand.
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Launching One Of Our Favorite Restaurant's Website
We were big fans of the Fortina brand. We loved their food, the experience and vibe at the restaurants, and followed them on social media. To us, they had all the ingredients of what makes a great restaurant brand.
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Building Marketing Scale With Hyper Local Tactics
We have partnered with companies that have access to mobile phone users’ location information. As you can imagine this information is highly valuable to anyone who wants to hyper-target their audience.
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Challenging Polished Casual Dining Concepts To Look Up
Polished casual dining is a relatively new term for restaurants. It defines those that have higher quality food, service, and atmosphere than typical casual dining, as well as higher prices.
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5 Reasons To Consider Traditional TV Advertising In Your Marketing Plan
These days, many marketers are prioritizing digital over traditional media. While digital is great for hyper-targeting, customization, cost efficiency and measurement, traditional media shouldn't be overlooked and that includes using TV.
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Why Your Bathrooms Matter To Your Restaurant’s Brand
Five years ago, commercial spaces weren’t thinking about applying their branding to the entirety of their space, and so the bathroom was an afterthought, but the expectations are totally different today.
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Are You Considering Your Restaurant Guests’ Comfort In Your Marketing?
Highlighting the food is obviously central to marketing any restaurant. But food is just the entry point for a restaurant’s guest experience.
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Functional Versus Emotional Descriptions In Restaurant Menus
We all know the power of storytelling in marketing, but should we incorporate it into menu item description?
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9 Key Truths To Successful Restaurant Marketing
Spending over two decades in the restaurant industry has given me perspective and insight on some basic truths of successful marketing. Here are just nine of them.
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