Branding
The importance of great branding cannot be underestimated.
When done right, branding becomes a rock-solid, strategic base that marketing programs can be built upon. When
we work with our clients on their brand strategy, positioning, and identity, we agonize over every word and
every detail, because if it isn’t just right, that foundation can crumble.
- Carolyn Walker, CEO / MANAGING PARTNER
Your brand’s having an identity crisis.
We’re here for the breakthrough.
Brand Lucidity is part therapy, part strategy, all clarity. We cut through the noise to reveal what truly makes your brand tick—and how to make it stick.
Get crystal clear—and impossible to ignore
Building Strong Restaurant Brands: Lessons from Will Guidara and Danny Meyer
What’s the difference between a restaurant that people like and a restaurant that people talk about?
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Hot takes from ANA Masters of B2B Marketing Conference
If you think it got hot in Naples, you’d be right, but not as hot as these takes from my perspective as a judge and an attendee:
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Listen Up: Crafting Successful Brand-Building Campaigns with Carolyn Walker
What if we told you that there’s a scenario where an ad agency should outright refuse to take on an advertising campaign for a client’s brand?
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What restaurant brands can learn from Chipotle’s success
We believe Chipotle’s success is a result of delivering on 5 essentials of all strong brands.
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Great Hopistality Creates Great Brands
Providing great hospitality can create memorable experiences that lead to restaurant brands generating loyalty from customers.
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The Forgotten Ones: Why This Audience Should Be Prioritized For Building Restaurant Brands
Restaurant brand marketers often overlook the internal audience. We share five strategies for internal branding success.
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Does Your Brand Have A Soundtrack?
Music can be a great tool for helping in your brand identity building efforts. Here are some ways you can use music in your branding.
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How To Make The Case To Invest In Brand
To paraphrase the notorious Scott Galloway, investing in brand marketing is like going to the gym. It can be painful (expensive), take a long time to see results, and requires consistency and dedication.
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How Do You Tend To A Brand With A Dark Past
As consumers we vote with our choices and our wallets. We decide where we’re willing to bend for the sake of convenience, price, or desire.
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Why Your Brand Shouldn't Use Reddit
The Reddit audience is unique, powerful, and vocally passionate. It has its own culture, language, and nuances within each of its micro-communities.
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Why Fear Of Commitment May Be Holding Your Brand Back
Digital enables us to adjust tactics quickly, see results fast, and rapidly test different messaging. But while those things can certainly help a campaign, the pressure of immediacy can be a detriment to overall, long-term success.
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Creating and Building a Global Service Brand
Coming from a company that is steeped in product development, innovation and execution, building up the service side of their business required more than a little attention – they needed a full on commitment starting with creating a brand.
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Can Brand Loyalty Stand The Test Of Covid-19?
One thing Covid-19 has made clear is that brand loyalty has its limits. As a brand, you’re only as strong as the most recent experiences your customers have had with you.
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What's In A Brand Name?
To create a powerful brand name, you've got to understand the strategic platform the brand is built on first. This means a few strategic elements of the brand need to be clearly articulated.
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Do You Need To Attend To Your Brand?
The answer to this question is always yes. Branding is never a one and done proposition. Building strong brands takes both time and attention.
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Challenging Polished
Casual Dining Concepts
To Look Up
The pressure to lure guests away from casual dining is real. We believe that polished casual restaurants should punch above their weright class in order to stand out from the crowd.
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Why Your Bathrooms
Matter To Your
Restaurant’s Brand
“If they care about that… rest assured everything will be taken care of.“
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Relaunching The
Response Brand
Our refreshed brand has helped usher in a new era for the agency, one focused on people, our process, and quite simply, doing great work for great clients while never accepting status quo.
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