Technology
Technology companies are very proud of their high tech acheivements. And rightfully so.
They've spent years building elegant products and services — and want to show off all they can do. Herein lies a potential trap though: putting too much emphasis on technical features versus the benefits for the end-user leaves potential buyers asking, "well what does it do for me?" We pride ourselves on getting to that foundational answer to develop marketing that resonates and delivers results.
- Carolyn Walker, CEO / MANAGING PARTNER
Think Of The Black Hole When Marketing Complex Technology
As technology continues to advance we are going to see new products roll out that do things better, faster, and in ways that we as consumers didn’t consider before.
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On The Edge Of Massive Disruption In-store
Just recently, we collaborated on a thought leadership piece that was presented to retailers and press in Latin America.
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Why This Ad Convinced Me To Not Buy The Apple Watch
Since the original Apple Watch was released I’ve been contemplating buying one but have yet to pull the trigger. When I saw one of the ads, it solidified my stance that I don't want the product.
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